The history of hypnosis, then, is really the history of this change in perception.In the 21st century, there are still those who see hypnosis as some form of occult power.From a Western point of view, the decisive moment in the history of hypnosis occurred in the 18th Century (coinciding with the Enlightenment and the Age of Reason).

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Thanks to their persistence and efforts, by the end of the century hypnosis was accepted as a valid clinical technique, studied and applied in the great universities and hospitals of the day.

This trend continued into the 20th Century, although in some ways, hypnosis became imprisoned by its own respectability, as it became mired in endless academic debate about “state” or “non-state”.

We approach presentations with this unique, producer’s point of view and teach agenda creation, graphic support, delivery techniques and mastery of the all-important Q & A session. The essential challenge of communicating in a crisis is gathering, controlling and disseminating information in a fluid situation.

We offer consultation services to help organizations build crisis communications strategies in advance as well as guidance for clients who find themselves in the midst of critical events.

Formerly the day city editor of the nation’s largest afternoon newspaper and executive producer of Good Morning America, the CBS Morning News and Entertainment Tonight, Merlis conducts all our workshops. An effective presentation is a blend of agenda, materials and techniques; in other words, a performance.

Like a good television show, a compelling presentation performance, uses production values to deliver content.Mesmer was the first to propose a rational basis for the effects of hypnosis.Although we now know that his notion of “animal magnetism”, transferred from healer to patient through a mysterious etheric fluid, is hopelessly wrong, it was firmly based on scientific ideas current at the time, in particular Isaac Newton’s theories of gravitation.The popular image of the hypnotist as a charismatic and mystical figure can be firmly dated to this time.Inevitably, these magical trappings led to Mesmer’s downfall, and for a long time, hypnotism was a dangerous interest to have for anybody looking for a mainstream career.More Info David Hartman, the original host of ABC’s Good Morning America, says: “George Merlis’s fine book details how to meet the media and prevail.” Read More BY George Merlis By George Merlis Conservative icon William F.