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The commercial strategy remains the same : a free service on the web and a paying service on mobile phones (hopefully soon available in Great-Britain, talks are on the way).
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was launched in France in 1997 by David Body who was joined in this adventure by Philippe Apter in 1999.
The European versions of keep the same name, the same visual identity and the same sections as the French site.
"The system remains the same", confirms Philippe Apter, " although it has been adapted to the local market".
The site has been growing in importance ever since.
In September 2004, a Spanish version and a German version also became available and now it's time for the British version to be launched.Eg click on '1 star' to just display the reviews we have which received a 1 star rating click or 'Within the last month' to display just reviews posted over the last month.I like amoureux because despite its global connection, it is completely free, this is exceptional. Even though most of my acquittance's are from other parts of the world, with different languages and cultures, its being pretty tedious, but yet interesting…Each version has a team working for it, on marketing and content.In France as it will be the case in the other countries, the economic model relies on two sources of revenue : advertising, which is 50% of the companie's turn-over, and multimedia services on mobile phones.The dating site hopes for a similar growth for 2005.