Use merge tags to personalize your subject lines with each recipient’s name or location.

Instead, try to communicate the benefits of your promotions, or call attention to specific deals.

Mail Chimp Blog: Are Trendy Subject Lines Right for Your Business?

One is our free subject line researcher tool, which predicts how a word or phrase will perform.

You can also use an A/B Testing campaign to see if different subject lines affect your open rates.

A/B Testing campaigns reveal how small differences impact performance.

Unlike the subject line researcher, which uses data from campaigns sent by all Mail Chimp users, A/B Testing campaigns can tell you what your specific subscribers like best.To find out what works best for your audience, we recommend you look up the top email clients for your list, and A/B test subject lines of different lengths.View and Target Subscriber Email Clients: Find a List’s Top Email Clients Create an A/B Testing Campaign Our emoji picker is a fun and easy way to add some visual pizazz to your subject lines, particularly on mobile devices.Different operating systems render different versions of emojis, so it’s important to test.To add emojis to your subject line, follow these steps.Enjoy and hope you’ll be inspired and stimulated to create your own high converting subject lines! – A “cold” list that you’ve purchased from someone? And there’s no single subject line that would work everywhere. You would use a short and very descriptive email subject in lowercase letters. To make sure my email would not go to trash I used a subject line that would immediately hint him that this email is personalised.