This one’s for Mac users only, but boy is it a doozy.

If you’ve ever seen an email with a “video” in it, most likely it was actually an email leveraging gifs.

That’s why it’s so important to see if your results are statistically significant – basically, how likely is it that if you ran the test again, you’d get the same results.

clever dating email subject lines-32

Instead, we have begun to focus more on email as a content distribution platform, to help us segment and excite customers about our products. Make sure you’re incorporating the value-first strategy into your email calendar, and not prioritizing promotions too highly over content.

If your customers aren’t getting value, they aren’t opening your emails (and you’re missing tons of sales and relationship-building opportunities).

Be careful though, because curiosity-based subject lines can get old fast and are the most likely to miss their mark. Subject lines that communicate urgency and scarcity tell readers they must act now.

Too many of these can lead to list exhaustion so use sparingly and, of course, only when there is truly a deadline, limited quantity or limited availability.

If self-interest subject lines work because they communicate a direct benefit of opening the email, curiosity-based ones succeed for the exact opposite reason. When you are giving something away or selling something your subscribers would be interested in, directly stating that in your subject line is a great way to convince them to open the email and learn more.

These pique the interest of subscribers without giving away too much information, leading to higher opens. This is the most powerful type of subject line you have at your disposal.But if you aren’t a coder, you’ll need some other resource to help simplify creating these – otherwise, you run the risk of screwing up your email templates or breaking your links.Luckily, Campaign Monitor has an awesome free solution for creating buttons of all shapes, sizes, and colors.Keeping your audience informed about new developments in your field builds authority and keeps your open rates high.These subject lines often work well when combined with a curiosity element.Gifs are graphics that store and show a series of images, creating an experience similar to a short video.