For starters, plug their emails into a search engine. " Scammers can counterfeit anything from dating site profiles to photos, email addresses, even seemingly official documents. "There's no way you can verify what's on the other end of a keyboard," Williams said.

"If you're at the point where you think, 'I want to share my innermost secrets with this person,' you should meet the person within three days.

cost for selective online dating services-8

"However, the vast majority of people mate with demographically similar partners anyway, so such findings aren't especially useful in helping dating sites narrow a client's pool of potential partners." The Times piece goes on to say, "None of this suggests that online dating is any worse a method of meeting potential romantic partners than meeting in a bar or on the subway.

But it's no better either." So an algorithm isn't smart enough to figure out if two strangers are soulmates. "Mainly, online dating sites give you more options beyond your existing social network that you wouldn't have had otherwise," Eastwick said.

"However, upon a face-to-face meeting, most of this list goes out the window — people instead rely on their gut-level reaction to another person." The other problem, according to the research, is the emphasis placed on clients' similarities.

"To be sure, similarity on some dimensions, like race and religion, does predict relationship well-being," two of the study's co-authors wrote in The New York Times.

"It is very very difficult, if not impossible, to predict initial chemistry using variables assessed before two people meet each other," said study co-author Paul Eastwick, an assistant professor at the University of Texas at Austin.

"The algorithms are not scientifically valid and are extremely unlikely to generate compatible matches." In other words, matchmaking sites simply can't account for how two people will get along in person — chemistry, if you will.From DNA testing to personalized matchmaking, there's no shortage of services promising to help you find love — for a price.But for those of us looking to go a cheaper route, there's a solution: the internet.The deal makes Match the second traditional dating site this year to target a segment of daters either disillusioned with online dating or who want to be more discreet.The site e Harmony launched e H with its own matchmakers in January."They've got very significant market shares.Between them, they own the industry, and where do they go from there? "They have two problems — a limited number of people left to reach and a limited price point."Matchmaking has exploded in the past few years.