Dating ads from
True has lobbied state lawmakers in favor of legislation requiring online dating services to disclose whether or not they conduct background checks.
Vest reports 16 million total members, as of May 2007, True advertises aggressively online and spent $52.2 million in online advertising from January to November 2006, more than any other online dating service.
True's ads vary in theme and often feature provocatively dressed women with sex-themed taglines such as "It's nice to be naughty." These ads are particularly prevalent on My Space.
A lawsuit seeking class action status was filed against on Tuesday, June 12, 2007, alleging fraudulent billing practices, particularly charging members after they have cancelled their service. True Beginnings, LLC", was filed in Dallas County, Texas on behalf of Thomas Wong who resides in Washington and was a member of in August 2006.
Wong alleges he was continually charged for several months after he cancelled his membership with Wong is represented by Tycko & Zavareei LLP in Washington, D.
C.; and Crews, Shepherd & Mc Carty LLP in Dallas, Texas.
Despite having the name of a fictional rich person in a cartoon, Brooks is indeed an actual man.
Telegraph Dating is an online dating service that will help you find women and men like you.
Our goal is simple: to add love, romance and fun to the lives of single people. With the right attitude, this is the perfect way to meet your other half - I can't recommend it highly enough.
In 2004 the domain name was purchased and the company changed its name.
True is known for its strict policies regarding background checks, which are used to ensure that members are not felons or married.
Blogger David Evans is quoted in The New York Times as saying True's competitors were upset with True's sex-themed ad campaign, saying that "they worked hard to overcome the stigma of providing these services, [a]nd True comes in, grabs the lead in page views and drives up the cost of dating keywords on the search engines for everyone else." The New York Times and Online Dating Magazine have noted examples of customers having frustrating experiences trying to cancel their service, including the service failing to honor their cancellation request and charging them for several more months.