• The matching hypothesis has been extended to include matching in terms of other highly attractive features, such as intelligence or wealth.

Physical closeness increases the probability of interaction and acquaintance. (1950) found that people who lived near the stairways (in the end apartments) in a U-shaped housing block had most passive contact with other residents, and had developed the greatest number of friendships with other residents. (1976) found that most ‘enemies’ also lived close by.

Men use physical characteristics, such as youth and symmetry (= ‘attractiveness’) as a guide to reproductive ability.

Research evidence Dunbar (1995) found that ‘lonely hearts’ ads supported this: women seek resources and offer attractiveness whereas the reverse is true for males.

On your profile, it is recommended that you write as detailed as possible and upload your own photos.

These profiles must be placed online so that other members can search and browse them.

Evaluation • It is important to distinguish between similarity in attitudes, demographic characteristics and personality.

Winch (1958) argued that people seek a partner whose personality is complementary.When they were asked to rate the stranger the degree of liking was related to the kind of news they had been listening to.Evaluation • Duck (1992) criticises such bogus stranger methods for being artificial.The matching hypothesis predicts that people select partners of comparable physical attractiveness.This may be to maintain balance (see Equity Theory ), or due to a fear of rejection, or because of the halo effect.Research evidence Newcomb (1961) offered 17 male students rent-free housing; 58% of those paired with a room-mate with similar attitudes formed friendships as opposed to friendships between 25% of those with dissimilar room-mates.