I researched the industry for three months while building my business plan.The last thing I wanted to do was to create something that had already been done.Rush holds a Bachelor of Arts from the University of California, San Diego.

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A year ago, I was lying on a beach in Turkey and had a call from two different friends both complaining about their experiences with online dating.

For some reason, friends come to me frequently with dating disasters or relationship issues.

Morgan Rush is a California journalist specializing in news, business writing, fitness and travel.

He's written for numerous publications at the national, state and local level, including newspapers, magazines and websites.

I wanted genuine, like-minded people to come to the site because they were truly looking for something special.

Like others, I could have created a perception and advertised the fact that I have thousands of people on my site, but they would have been purchased profiles of people that don’t even know they are on my site – I believe that to be dishonest.Well, there have been many; if it were easy then surely everyone would be doing it.I’ve had issues with potential business partners and staff, all promising everything but not delivering.You have to be accepted to join Simplicity3 – you can’t just sign up.We put each member through brief verification checks, and we only want genuine people on our site, which is why were growing organically without any purchased databases.BUT my most major issue has been growing my site organically.