In the twentieth century, dating was sometimes seen as a precursor to marriage but it could also be considered as an end-in-itself, that is, an informal social activity akin to friendship.It generally happened in that portion of a person's life before the age of marriage, enabled dates to be arranged without face-to-face contact.

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Accordingly, there was little need for a temporary trial period such as dating before a permanent community-recognized union was formed between a man and a woman.

While pair-bonds of varying forms were recognized by most societies as acceptable social arrangements, marriage was reserved for heterosexual pairings and had a transactional nature, where wives were in many cases a form of property being exchanged between father and husband, and who would have to serve the function of reproduction.

Today, the institution of dating continues to evolve at a rapid rate with new possibilities and choices opening up particularly through online dating.

Social rules regarding dating vary considerably according to variables such as country, social class, religion, age, sexual orientation and gender.

New types of relationships formed; it was possible for people to live together without marrying and without children.

Information about human sexuality grew, and with it an acceptance of all types of sexual orientations is becoming more common.

Thus, the concept of marriage is changing widely in many countries.

Historically, marriages in most societies were arranged by parents and older relatives with the goal not being love but legacy and "economic stability and political alliances", according to anthropologists.

Behavior patterns are generally unwritten and constantly changing.

There are considerable differences between social and personal values.

With the use of modern technology, people can date via telephone or computer or meet in person.