“I mean, I understand where people are getting that from,” said Talia Goldstein, the CEO of the company partnering with Match on this facial recognition tool.But in practice she says, the tool is actually based on a very intuitive, old-school, and not particularly sinister logic: “‘ Attractive’ means different things to different people.” Goldstein’s high-end matchmaking agency, Three Day Rule, is actually a pretty conventional operation, as far as these things go.At no point, Goldstein stresses, are they ever looking for — or finding! To test that, I sent Goldstein photos of three male friends and asked her to run them through her firm’s facial recognition program.

Facebook can now, we’re told, recognize faces as well as the human brain.

It’s a wildly catchy narrative, mostly because it plays into prevalent fears and confusions about how facial recognition — and big data — work.

But in actual matchmaking practice, Three Day Rule isn’t using that algorithm any differently than other popular dating sites use matching algorithms already.

Yeah, it sounds intuitively “creepy” to look for dates based on your exes.

Which is, of course, just a fancy way of saying that different people find different things good-looking.

As Goldstein’s company grew, that kind of manual photo-browsing became more arduous.

It’s the equivalent to riding the subway and having a stranger tell you to “smile, beautiful,” only it’s happening on your smartphone screen.

The Intelligent Face Detection technology makes sure people can’t send a faceless selfie (or a dick pic), preventing blurry photos to disguise the fact you’re in the middle of a Bravo binge watch.

It’s a concern that sites like Match and Ok Cupid kind of fan already.

It’s also a concern that, in this case, is probably a bit overblown.

The app was introduced in late 2015 as a way to make sure you knew exactly who you were starting to message, guaranteeing the user on the other end looked like the photos they were using.