One of the very best things about the internet is that it allows us to remain anonymous to be anywhere in the world and to say and do things with no repercussions.

We don't use our real names, and we don't need to give away any other personal details, and this all means that we can have debates in chat rooms and pledge our allegiance to various causes without ever needing to suffer the consequences.

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After interviewing over 60,000 single men and women over the years there’s a few common things I can say men really find attractive in women.

Men like and notice confidence, attractiveness, independence and acknowledgement from women.

Without a great photo the chances are your username won’t even matter.

Men are quite visual and they’re instantly attracted to women based on what they finds physically attractive.

Your username is essentially your online personal brand!

If you consider your online dating profile to be your personal advertising tool in the dating world, your username is your brand’s mission statement.

If you're torn between names and not sure of the best option, then try setting up more than one profile and finding out this way which strategies work best.

Creating your online dating username is not something you should do hastily.

It's a much safer strategy as well as one that can be liberating and empowering.

But your username is more than that it's also your avatar for your communications it's the only thing that your prospective partners will have to base your personality and looks on before they get to know you (other than any pictures and details you may wish to share) and this can really colour their judgement of you.

Think then if you were an animal, what would you be? Your other goal though is to be memorable and unique you want this person to find you again and you don't want to be 'Carl200123014' when the last message they got was from 'Carol23123'.