The dating services modeled on the free-at-the-point-of-use model scored much higher as many of them utilized the Circle of Friends social networking method and a wider number of online community genres.

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Some sites are broad-based, with members coming from a variety of backgrounds looking for different types of relationships.

Other sites are more specific, based on the type of members, interests, location, or relationship desired.

Match metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works.

This metaphor of the marketplace – a place where people go to "shop" for potential romantic partners and to "sell" themselves in hopes of creating a successful romantic relationship – is highlighted by the layout and functionality of online dating websites.

The second highest scoring, Second Life utilizes virtual worlds, message boards, chat groups and profile pages to allow people to contact in a three-dimensional environment.

More recently, the impact of social networking on online dating has been featured on the Questia online research website peer reviewed article ""I Luv U : )!3 popular and effective websites are: Plenty of Fish, Ok Cupid, and (where you can meet someone that has a similar taste in music as you).A German documentary analyzed the market and uncovered multiple problems of online dating sites.Members use criteria other members set, such as age range, gender and location.Online dating sites use market metaphors to match people.Various studies have found that older adults are the fastest growing segment of online-dating services. So if you're looking for love, this can be an ideal option.