In 2013, Misty White Sidell from The Daily Beast noted that Conrad established a following based on her respectability instead of "bitch-slaps and drunken sex-capades", further commenting that her more relatable image made her an "anomaly" among television personalities.Conrad herself commented that The Hills was intended to be an "aspirational" program despite being "laced with scandal and catfights", stating that the storyline differed from the "shock value" emphasized in recent programming.Conrad launched the fashion lines LC Lauren Conrad and Paper Crown in 20, respectively. Conrad married former musician and law school graduate William Tell in September 2014.

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“What a perfect way to start our lives together; surrounded by the people we love most,” the couple told the magazine in a statement.

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After underwhelming sales figures, Conrad ended the line the following year to further familiarize herself with the industry. Howard expressed concern that appearing on reality television would interfere with his acting career; consequently, their relationship was not documented on The Hills.

(After three years together, Conrad and Howard ended their relationship in 2011.) However, in the July 2009 issue of Cosmopolitan, she stated that producers had pressured her into a reconciliation with Montag throughout the season, adding that she was displeased when they would not allow otherwise.

As the series progressed, a widely publicized feud developed between Conrad, Montag and Montag's boyfriend Spencer Pratt.

Consequently, the conflict became the central focus of the series, and was carried through each subsequent season in which Conrad appeared.

In 2009, Thomas Rogers from Salon described her as "one of the dullest major characters in reality television history", but opined that her normalcy compared to her co-stars on The Hills made her "vaguely likable".

An editor from People stated that Conrad "became a full-blown TV phenom" during its third season, which notably introduced the conflict with Montag and Pratt, in addition to controversy regarding scripting allegations.

Conrad collaborated with Seventeen magazine to film a public service announcement for Declare Yourself, a campaign which encouraged young adults to register themselves to vote during the 2008 presidential election.