However he maintains loyalty to Archie, and is usually the one who has to bail him out of trouble. In the comic series Life with Archie he gets married to Midge Klump.He is very clever in some ways, and ignorant in others. Archie’s main rival, particularly for Veronica's affections.At the same time, he is also kind, sensitive and helpful toward his closest friends.

She has a passion for writing and is a good student, athlete, cook, and auto mechanic.

She cares deeply for the well being of others and is always ready to help people with their problems. Veronica (sometimes called Ronnie or Ron by her close friends) is a very rich girl, the daughter of the billionaire Hiram Lodge.

Despite her unattractiveness and few dates, she has many close friends and leads an active social life.

An African-American initially introduced as a token character.

She is romantically obsessed with Archie, but previously used to always end up playing second fiddle to Veronica Lodge.

Recently Archie has shown to like Betty and Veronica equally.Jughead is obsessed with food, and is a moocher, constantly asking his friends, especially Archie, for money and food.He is also sarcastic, lazy and apathetic towards girls, especially Big Ethel, who has a crush on him.He has been a close friend of Archie's since his introduction. She does not take an interest in other boys, being devoted to Chuck alone.However, she is often annoyed with his paying more attention to his hobbies than her.He is extremely accident-prone and many of his actions, however well-intentioned, inadvertently harm the people he tries to help, especially Mr. His love triangle between Betty and Veronica form the most common Archie stories.