No longer embarrassing or, God forbid, cringe-worthy, half of all single people now use online dating sites to find love. There are literally hundreds of dating sites out there. The experts say: This is a great site for those who are looking for personality matching.

So, to make it a little less overwhelming, we’ve trawled the Internet for you and sought the advice of online dating expert Sloan Sheridan-Williams to find the 12 best online dating sites making the rounds. If you are serious about looking for that special thing called love, then this is the site for you. They’ve even patented The e Harmony Compatibility Matching System. They’ve taken 35 years of research to come up with a Relationship Questionnaire and pride themselves on matching users with people who are actually compatible with them. e Harmony takes the hard work out of trolling through 100s of photos and delivers compatible dates directly to your inbox.

It takes dating out of the city and into a more relaxed environment bringing the fun back into dating. Plenty of Fish works by asking users to take a special POF Relationship Chemistry Predictor test, which measures self-confidence, family-orientation, self-control, social dependency and easygoingness. The experts say: This is great if you want free access to a large database of single people.

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The site also hosts regular events which are a fun, relaxed way to meet people. It takes the travel out of dating especially with its tube station search parameter. Choose a username (a screen name or alias) and set up a profile describing yourself and the type of person and relationship you are looking for.

View other people’s profiles by searching the site and when you find someone that interests you, you can send a message via the site to their username.

It makes sense that if a potential partner shares your taste in music then you’re off to a good start and a favourite artist/band is a great ice breaker when approaching someone online for the first time. Let’s face it, meeting up with a complete stranger for a first date can be awkward and hideously cringeworthy.

But it’s less so when the date itself is a total riot. The site is all about the actual dating experience and let’s you pick a match based on the date idea they’ve suggested. So, rather than nervously meeting someone for a luke warm coffee in a crowded chain, you could be trying out your culinary skills at a sushi-making masterclass or bonding over super-strong cocktails at a hipster speakeasy. The experts say: It’s a simple and unique approach to online dating which is great for those looking for fun and interesting ideas for first dates.

It also has a handy instant messenger service which makes chatting to your matches easy and breezy. A daily email suggests six members you might be interested in, which is a useful feature that doesn’t feel like you’re being bombarded but provides you enough choice to find a compatible date. This is sold as a serious online dating site for ‘discerning singles.’ A bit like e Harmony, PARSHIP uses a patented test, this time called The PARSHIP principle®, which analyzes 32 personality traits and is based on an algorithm of 136 rules.

It sounds complicated, but that’s not for you to worry about. The experts say: Great for those looking for long-term relationships with professional people, users complete a personality test to measure compatibility with potential dates using psychometric analysis.

It’s aimed at time-starved professionals, who due to busy work and social lives simply don’t have the time to date.

Lovestruck helps put you in touch with people who are near you – be it where you work or live – to save you precious minutes or hours travelling to and from a date. The experts say: Perfect if you are looking for love in the city and want to approach dating with an informal first meet in your lunch break or after work.

It’s a fun and relaxed site, which can introduce you to new music, concert buddies and potentially even your own real-life Caleb Followill. It’s free for exisiting members, but £8 per month for new members.

The experts say: This site is perfect for those looking for love who also love music.

To become a member, applicants are required to be voted in by existing members of the opposite sex.