One male contestant, a son of a businessman, was rejected by all 24 women on one episode for egregiously showing off his sports cars and bank statements instead of his life and interests.

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Twenty-four women stand in an arc, each behind a podium with a light that they initially turn on.

The women face a single man, who chooses one of them as his "heartbeat girl" (simplified Chinese: 心动女生) from sight alone before any conversation between the women and the single man has taken place.

Wang said that the show is a window into Chinese society at large, and that through it, "you can tell what China is thinking about and chasing after." The show's focus was intended to be young professionals.

While most of the contestants are in their twenties, there have been instances of male contestants as old as 48 appearing on the show.

The revised program scrubbed contestant information such as bank account information and salaries etc.

Also omitted is the 'final opinions' on a departing male contestant from the women; previously this part of the show was especially prone to pointed insults and ridicule.

In January 2016, as a result of a Chinese judge ruling that the show's name "Fei Cheng Wu Rao" infringed another individual's copy rights who owned the same name as the show, the producers temporarily changed the name of the show to "Yuan Lai Fei Cheng Wu Rao" (although the English name seems to have stayed the same).

Jiangsu Television station has promised to appeal the ruling.

During this phase several contestants earned notoriety and became internet sensations.