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In retail, AR can be implemented in several ways, including shoppable catalogs, apps that let you see in-store deals when you point your phone’s camera towards a specific direction, or even fitting room simulators.
They include NFC-enabled credit and debit cards, smart cards, and smartphones that allow customers to complete transactions without physically touching a payment terminal.
Instead of having to swipe their card, shoppers can pay for their purchases just by waving their card or phone over a terminal.
This is a service in which retailers enable shoppers to buy items online and pick them up in their physical stores.
Modern consumers love stores that offer click-and-collect because it makes their life a lot easier.
Macy’s physical store or macys.com) to give the customer a seamless experience no matter where they’re shopping.
On top of that, the retailer also factors in social engagement such as blogs and gift registries to further connect with its customers.
Using augmented reality technology and Microsoft Kinect, they were able to create a fitting room simulator that allowed the customer to see how a dress looks on her without actually trying it on.
A built-in camera tracked the shopper’s body and superimposed a 3D model of the garment, so the dress moved and turned with the customer. A big box store is a large establishment (often in a square or rectangular-shaped building), that’s usually part of a major retail chain.
Most brick and click companies even offer seamless web-to-store services such as in-store pick ups and returns.