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Race isn't exactly a preferred topic of conversation.
Perhaps that's why there has been so little chatter about one of the biggest trends in television.
"I think you're seeing the viewership increase because of more opportunities for African-Americans to see themselves and their experiences reflected back to them," says Starcom Media Vest Group executive vp Esther Franklin, who researches media and consumer habits of African-Americans and other minority groups.
"I don't see it extending on broadcast, but this will continue to play out on cable." LIST: The Hollywood Reporter's Top 25 Reality Players of 2014 Call it the Tyler Perry effect.
Still, there long has been a disparity between advertising revenue for white viewers -- black audiences still command smaller rates for networks.
Perhaps for this reason, networks remain careful not to outwardly identify the trend, but their slates speak for themselves.
Bravo's , the crown jewel in its flagship franchise, swelled to a network-best 4.6 million viewers in February.
The current season, one of the top five nonfiction series across all of cable, skews overwhelmingly African-American, at 68 percent.
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Bravo beefed up on castmember Ne Ne Leakes) and debuted two other Atlanta-set series with predominantly black casts over the past year.
"What we're trying to do is make programming that appeals to people, and they come in all shapes and sizes and backgrounds," says Bravo senior vp current production and original programming Shari Levine.
The multihyphenate's successful move into TV, first at TBS and now OWN, reinforced the fact that there is a hungry African-American audience to be tapped outside of traditional black-targeted networks.