“Be careful what you say about yourself,” says Honey.“Could someone use those details to find you on Linked In, for example?

Ask your friend to keep an eye out for overused phrases.” Honey adds: “It's a good idea to emphasise your activities as people tend to be attractive to those who convey health and vitality.” It’s true – two of the most commonly used words in profiles on Ok Cupid are yoga and (slightly more intimidatingly) surfing.

But running, skiing, tennis, dancing and cycling were also rated highly.

Research shows that peak time for users on Tinder, Ok Cupid and Match are all on a Sunday afternoon, especially after 5pm.

Most experts recommend dedicating at least 30 minutes every evening to the process.

I know you’re not going into dates with an intention to compete, but there may be small things you’re doing that give that impression.

If you want to attract smart, successful men here are two simple things you can start doing today.A lot of the outdated dating rules don’t apply, and sending the first message online is actively encouraged if you want to get your profile looked at. “Set aside an amount of time every day and write a handful of tailored introductory messages to new people,” he says.“It’s always obvious when someone is cutting and pasting the same general ‘hi’ message.Meeting to see if there is any chemistry should not be too big a deal.You're not monogamous just because you've been emailing each other for a couple of weeks.” Which is why, Peter adds, it’s worth meeting up as quickly as possible.“We live in a soundbite society so the first 30 words of your profile really count,” says Peter.