The Guardian's online Soulmates section boasts 350,000 users.The trade title Farmers Weekly brought a new lease of life to its business model as it raised eyebrows beneath the flat caps through its Muddy Matches service.

You'll often hear our members say that they felt they'd known their partner their entire lives.

That's how it can feel when you're matched with someone who just clicks. So whether you're looking for single women in Toronto or eligible guys in Vancouver, we've got you covered. You can narrow your search to specify if you're looking for Asian, Jewish, Muslim or Christian men and women - just to name a few.

As with all e-commerce, the growth of first laptops and then mobile devices has disrupted the status quo.

Google data shows that searches for "'online dating"' peaked in February 2007 as users move towards smartphone apps and social media to find love.

It's just a simple, effective dating system that really works.

The dating website Cupid broke up with its former lover – healthy profits – yesterday as it fell into the red after a 2013 full of heartbreak.

It takes a lot of energy to try to meet Mr or Mrs Right at a bar, or to sit through blind dates making small talk with friends of friends.

When it comes to online dating, many other sites make you spend hours searching through pages of random profiles, hoping in vain that something catches your eye. No more awkward dates, no more late nights at the bar, and no more searching endlessly through thousands of dating profiles.

After posting a £2.8m adjusted loss, down from a £4.2m profit the prior year, the new chief executive, Phil Gripton, vowed to get the business back on track.

But is the public's love affair with online dating altering altogether?

It doesn't mean going on lots and lots of dates in the hope that you may luck out.