We have learned to jump from one lover to the next with a fickle-ness unique to our generation.

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When and if we do settle down with someone (note I said settle down, not settle), even just for a while, we’re left with a niggling dissatisfaction, taunted by the question of what could have been.

Having so many fish in the sea has left us less inclined to commit and, once in a relationship, more likely to call it quits at the first sign of trouble.

We’re all complex products of our genes and experiences – good, bad and ugly – and the sooner we accept our respective bumps and bruises, the sooner we can allow ourselves relationships that are mutually forgiving, that blossom rather than wither.

The more you have built on conjecture and the less you bother to get to know your lover, the more tumultuous your relationship is likely to be.

It’s a skill we utilise in every aspect of our lives; we are a brand and you want to be associated with us, have us on your team. Can you blame us for applying the same logic to our search for a lover?

Our society gives you a grandstand, and if you get tongue tied, you get left behind.

There used to be a time when you had to choose from the ten eligible bachelors in your town, or rely on your social circle or family to meet someone (still the case in many places in the world).

In our sprawling city, it is not unthinkable that you could be on your phone one minute, and hooking up with a perfect stranger the next.

And secondly, we need to practice connection and focus. Our dating parties have a fairly traditional set-up; four minutes a date, and at the end of the four minutes you give the person a yes or a no.