A quick browse on the Internet for “yellow fever fetishes” brings up a host of websites, articles and videos, mostly from the US, that express humour, distaste and offence at the sexualised objectification of East Asian women, with some equating yellow fever to racism rooted in colonial ideas of power and submission.Interestingly, however, many East Asian women aren’t bothered; some even play up to the stereotypes or entertain such fetishes, according to Dr. Indeed, websites like My New Chinese Wife – set up by Chinese women in Hong Kong, the UK and US, promote what it sees as traditional qualities of “Sweet Chinese Brides”, and assist westerners in finding their own.“We are largely invisible when it comes to politics and popular culture, yet there's a very palpable urban myth that Asian women make better lovers than other women”, she says.

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She notes the sexy Geishas, femme fatales and Kung Fu fighting seductresses in place of what she calls “ethnically neutral roles”.

In the BBC’s official response to BEA’s letter, it stated its commitments to diversity (in a rather patronising, verbose manner). But Asian women are understandably in a rush to change the status quo.

Furthermore, stereotypes around timidness, not being outspoken or politically active also mean people can make such comments with no backlash, she says.

Certainly, the idea of the “passive” Chinese is a well-known, but an increasingly misguided view – particularly given the meteoric rise of China and its achievements in women’s education.

In fact, the most recent figures from 2.4 million users of Facebook dating apps showed a clear skew in preference for women of East Asian descent by men of all racial groups, except, ironically, Asian men.

As a Chinese, single woman in the UK - where I have rarely come across racism – my East Asian friends and I have encountered a fair share of men with telltale signs of yellow fever.Aowen Jin, a 36-year-old British Chinese artist, thinks that cultural differences, such as the inability “to say no”, are often misconstrued by westerners as agreeableness, or even misinterpreted by western men as a sign of romantic interest.In the professional world, Ting Jacqueline Chen, a 28-year-old Oxford graduate, is also battling stereotypes.She tells me how she was instantly associated with being quiet, analytical and nice when she started working in London, and describes fighting for opportunities to speak and chair meetings.“It took me a long time to get over that," she says.Elizabeth Chan, a British Chinese actress, says acting has offered an insight into how society sees Chinese women, calling parts on offer to her “massively stereotypical”.