In later interviews, Mc Cormack listed five attributes that made Palmer especially marketable: his good looks; his relatively modest background (his father was a greenskeeper before rising to be club professional and Latrobe was a humble club); the way he played golf, taking risks and wearing his emotions on his sleeve; his involvement in a string of exciting finishes in early televised tournaments; and his affability. Before Ben Hogan won that championship in 1953, few American professionals had traveled to play in The Open, due to its travel requirements, relatively small prize purses, and the style of its links courses (radically different from most American courses).Palmer is also credited by many for securing the status of The Open Championship (British Open) among U. Palmer wanted to emulate the feats of Bobby Jones, Sam Snead and Hogan before him to become a leading American golfer.In 1960, he won the Hickok Belt as the top professional athlete of the year and Sports Illustrated magazine's "Sportsman of the Year" award.

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Palmer was part of "The Big Three" in golf during the 1960s, along with Jack Nicklaus and Gary Player, who are widely credited with popularizing and commercializing the sport around the world.

In a career that spanned more than six decades, he won 62 PGA Tour titles from 1955 to 1973, placing him at that time behind only Sam Snead and Ben Hogan, and still fifth on the Tour's all-time victory list.

Arnold Daniel Palmer (September 10, 1929 – September 25, 2016) was an American professional golfer who is generally regarded as one of the greatest players in the sport's history.

Dating back to 1955, he won numerous events on both the PGA Tour and the circuit now known as PGA Tour Champions.

He collected seven major titles in a six-plus-year domination, from the 1958 Masters to the 1964 Masters.

He also won the PGA Tour Lifetime Achievement Award in 1998, and in 1974 was one of the 13 original inductees into the World Golf Hall of Fame.

There, he met his future wife, Winifred Walzer, and they would remain married for 45 years, until her death in 1999.

He raised his game status for the next several seasons.

He won ten events on the tour, including five senior majors.

Palmer won the first World Match Play Championship in England, an event which was originally organized by Mc Cormack to showcase his stable of players.

He played on six Ryder Cup teams: 1961, 1963, 1965, 1967, 1971, and 1973.